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What Will You Do Next?
Date
2024
CommonSpirit Health's Texas Division wanted to promote their bariatric surgery service line at the start of 2024 as people began embarking on their weight loss resolutions. In the midst of the Ozempic craze, the client wanted to highlight the sustainability of weight loss surgery, citing the statistic that 90% of bariatric surgery patients keep at least 50% of the weight off five years after surgery.
"What Will You Do Next?" is an aspirational concept, showing people the possibilities of what life can look like years into the future once their weight is no longer holding them back. It focuses on how they can be fulfilled rather than how they can look.
Art direction by Elyssa Gall
