We're Ready For This

Dignity Health Mercy Medical Group is a hospital system in California. They came to Unlock Health (formerly DECODE) wanting a general oncology campaign that focused on strength and remained positive, even when talking about more fatal types of cancer. "We're Ready For This" embodies not only a patient's internal strength but the strength they can gain from high-quality, expert care.

After selecting this concept, the client requested tactics for a total of eight service lines, ranging from general and surgical oncology to lung and pancreatic cancer.

Art direction by Julio Flores