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Holy Smokes! 2023's Healthcare Marketing Trends Report
Date
2023
DECODE Advertising (now Unlock Health) wanted to start 2023 with a bang, sending existing and prospective clients a gift that was both a blast from the past and a look into the future.
We put together a list of the biggest upcoming marketing trends, teasing them on an image disc that accompanied a retro ViewMaster. And if they wanted the nitty gritty details? That's where the Trends Report came in — a 30-page treasure trove of healthcare marketing must-
knows, paired with abstract design elements that called on
both vintage and modern feels.
The "Holy Smokes!" concept guided copy and visuals to create a final product with a boldness that is rarely seen in the healthcare marketing scene.
Concept by Hal Walters + Jeff Heaton
Trends Report and tactic copy by Emily Gaines
