DECODE DETECT 2021

Every October, DECODE holds a fundraiser for The Rose,
a nonprofit organization that aims to provide free
mammograms to uninsured people. The 2021 DETECT
campaign came to life with cheeky copy and visual
elements that had people doing double takes.

While the campaign did earn DECODE a Judge's Choice
Crystal Award from AMA Houston, the real success was
that we raised enough money to provide 42 uninsured
people with life-saving mammograms.

Art direction by Jeff Heaton